Real Estate Rebel takes home furnishings to the next level
Real Estate Rebel with Scott McGillivray is is a chart-topping podcast reaching a premium audience of real estate professionals.
Our client, a national retailer in the home & furniture segment wanted to connect with investors and owners to push the message of high-quality merchandise at any budget.
Strategy: Use the Real Estate Rebel podcast and Scott's high-profile image to drive customers in-store.
36% of consumers who heard the ad, visited the store within 2 weeks.
Through a combination of host-read ads, commercial spots, and a sponsored segment, Real Estate Rebel fuelled awareness and demand for the retailer.
The campaign was augmented with social media posts across Instagram and Facebook.
Result: The podcast placement resulted in more visitors and online conversation.
The client saw 3x the ROI on this campaign investment.
2.2 Million impressions across audio, digital, and social.
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